Cookie Policy

This cookie policy (this “Cookie Policy”) describes the cookies used in connection with the website (https://jp.mercari.com) of our platform service (this “Website”) managed by Mercari, Inc. (“we,” “us,” or “our”).

We use cookies and other similar mechanisms (collectively, “cookies”) to collect data of the users of this Website (“you” or “your”) while you are browsing this Website in order to distinguish you as a user for the duration of your visit (“session cookie”) and when you return to this Website (“persistent cookie”).

1. What Is a Cookie?

A cookie is a small file stored on your browser or computer hard drive, which is used to collect data about your interactions with websites, such as browser type, operating system, IP address, and browsing dates and times. Cookies do not collect any data from your computer or access your personal files.

2. What Kind of Cookies Do We Use?

We use different types of cookies, including:

  • Always required
    These cookies are used to provide the essential functions necessary to use and operate this Website.
  • Advertising
    These cookies are used to deliver targeted advertisements based on your behavior and attributes, as well as advertisements that encourage return visits to our services on our and other websites, and to measure the effectiveness of advertisements.
  • Analytics
    These cookies are used to analyze access to this Website, the number of accesses and time spent on each screen, the number of users in each usage environment and region, the route of inflow, search terms, etc., to improve usability, optimize content, and measure the effectiveness of advertisements.
  • Data Aggregation
    These cookies are used for third parties’ behavioral and attribute analysis, etc., not limited to advertising and access analysis, and for our linking the information held by third parties with your information and using it for behavioral and attribute analysis, etc.
  • Functional Support
    These cookies are used to assist with functions necessary to provide this Website, such as displaying in appropriate fonts, hosting images and other content, content management and personal data management.
  • Security
    These cookies are used to ensure security and to detect and respond appropriately to unauthorized use of this Website.
  • Social Plug-in
    These cookies are used to link with social networking services (SNS) and provide functions such as "Like!" etc., and to provide the number of shares of the contents, as well as the authentication function for linking to SNS accounts.
  • Personalization
    These cookies are used to optimize the displayed content and improve convenience by switching the display of content such as images and analyzing responses to content based on your behavior and attributes.

3. Expiration

Session cookies may be stored on your browser or computer hard drive for as long as you keep such browser active, and persistent cookies may be stored on your browser or computer hard drive for no longer than is necessary for the purposes for which the cookies are used.

4. First-Party/Third-Party Cookies

Generally, cookies are placed on your device by the website you visit (“first-party cookies”) or by third parties providing services such as advertising (“third-party cookies”).

We use both first-party and third-party cookies on this Website.

5. How Do You Manage Cookies?

You can manage your cookie settings on your internet browser. More information is available here:

You can also withdraw your consent to the use of cookies at any time by deleting your cookies via your internet browser settings.

If you block the use of cookies, some services and functionalities might not be available to you.

6. Changes

We will review our use of cookies as appropriate and may revise this Cookie Policy. If we make any revisions, we will inform you by displaying them on our website, by other appropriate means, or by notifying you directly.

7. Inquiries

For inquiries regarding cookies, please contact us using the information below:


Mercari, Inc.

Attn: Privacy Officer

global-support@mercari.jp


For information on how we process your personal data, please see our Global Privacy Policy.


Cookie Policy, Last Updated and Effective: January 14, 2025