This External Transmission Policy (“this Policy”) shows what information is transmitted from your devices to Mercari, Inc. and its subsidiaries and affiliates that have adopted the Privacy Policy (which are separately listed in the Privacy Guide and hereinafter referred to as “the Group”) and third parties approved by the Group when you use a service provided by the Group (“Service”), as well as for what purposes such information is used and where such information is transmitted. Unless otherwise defined or unless the context otherwise requires, the definitions of the terms used in this Policy are subject to the Mercari Terms of Service, the Merpay Terms of Service, other terms of service of the Group, and the Privacy Policy.

1. Information Transmitted from Your Devices to Third Parties

When you use a Service, information on you and your device may be transmitted from your device to third parties approved by the Group. Shown below are the information that may be transmitted, the purposes of use of such information, and how you can disable transmission (opt-out):

Mercari Web

Mercari iOS app

Mercari Android app

Mercari Hallo iOS app

Mercari Hallo Android app

Mercari Hallo Partner Portal

Mercari Shops

Mercari Magazine

2. Information Collected by the Group from Your Devices

(1) Information Collected

When you use or browse a Service or a service provided by a business partner of the Group or a third party, the Group may collect information on you and your device from your device. The information that the Group may collect includes the following:

1. Information on your device, such as the model, OS, and advertising identifier of your device
2. Information on network connection, such as the IP address of your device
3. Information on your use of the Service or the service, such as the referrers, the URLs of the web pages accessed, and timestamps

(2) Purposes of Use of Your Information

The Group will use your information collected for the following purposes:

1. Providing Services
2. Analyzing your use of Services
3. Distributing the Group’s or third parties’ advertisements and useful information to you (including cross-device tracking (*))
4. Connecting to services provided by third parties
5. Other purposes of use specified in the Privacy Policy

※ Cross-device tracking

When you use a Service across multiple browsers or environments, the Group may link identifiers associated with you and your devices (including cookie IDs, ADID/IDFA, and IP addresses) to distribute relevant advertisements to you. This enables us to confirm or infer your identity across multiple browsers or environments to distribute more relevant advertisements to you. Under laws and regulations, the Group may receive information from our third-party business partners for cross-device tracking.

(3) Disabling the Group’s Advertising Services

The Group may display advertisers’ advertisements to you through our advertising services. The Group uses your activity history for distributing such advertisements and measuring their advertising effects (collectively “Advertisement Distribution”). You can disable Advertisement Distribution using your activity history from the URL below (not all advertisements will be disabled).
https://jp.mercari.com/advertisement/optout

3. Use of Cookies

(1) What Cookies Are

On the websites providing Services, the Group or third parties approved by the Group collect information from your devices using cookies. A “cookie” is a small text file containing various information that is stored on your device and exchanged between the web server and your internet browser when you access a web page. A web server can collect the information contained in a cookie from the device accessing the website. For example, a web server can identify your browser by referring to the identifier (cookie ID) contained in the cookie. In addition, storing your information and preferences in a cookie provides the convenience of not having to re-enter them.

(2) Disabling Cookies

You can change your browser settings to disable cookies or delete the cookies stored on your devices. Note that if you disable cookies, you may not be able to use Services properly or reflect advertising preferences that need cookies.

4. Collection and Use of Advertising Identifiers

Some Services are provided through applications for mobile devices. When you use such an application, the Group or third parties approved by the Group may collect advertising identifiers (identifiers for advertising generated and provided by the OS of a smartphone or other devices, referring to Identification For Advertisers [IDFA] assigned to Apple’s iOS devices or Google Advertising ID [ADID] assigned to Google’s Android devices) from your device and use them to distribute advertisements.
If you wish to disable advertisement distribution using advertising identifiers, please change the settings of your device in accordance with the procedure described on the following websites:

Apple Support:
https://support.apple.com/ja-jp/HT202074
Google Play Help:
https://support.google.com/googleplay/answer/3405269